5 Keys to Small Business Longevity

Many people dream about starting a business. Unfortunately, 20 percent of small businesses fail within the first year. The good news is that you can take the following steps to make your business last.

the word longevity written on a road going into a distant horizon

Improve Your Customer Service Experience

Many small businesses such as professional carpet cleaners rely on repeat business to keep going. One of the best things that you can do to keep your customers coming back is to deliver good customer exercise. Half of the customers will not come back to a business if they have a bad experience. That is why you should do everything that you can to ensure that your customers have a good experience.

Make sure that your staff members have the proper training. Respond quickly to customer requests. Ask for suggestions for improvement.


Get on Social Media

It will be a lot harder for your business to survive if you are not active on social media. You should have an account on Linkedin, Facebook, Instagram, and Twitter. If you make videos to promote your product or service, then you should also be on YouTube. Social media makes it easier for you to promote your business. It also helps you connect with your customers. Furthermore, customers will be able to stay updated with what you are doing.


Use Word of Mouth

It is easy to promote your business on the Internet. However, that does not mean that word of mouth isn’t important. The easiest way to get new customers is through the ones that you already have. People typically trust reviews from their family members and friends more than reviews from strangers.


Reduce Your Business Costs

Many small businesses fail due to financial issues. It does take a lot of money to run a business, but you can do everything that you can to trim the expenses. For example, if you need equipment for your business, then you should buy used ones. You should also negotiate with your vendors. Buying supplies in bulk is another thing that you can do to save money.


Find the Right Employees

Bad employees will ruin any type of business. That is why it is important to be careful about who you hire. Make sure that your employees are properly screened. You should also ensure that they have the proper training and understand what is expected of them. It can take a lot of money for you to train and hire the right people. However, it will be well worth it in the end.